Watching TV is such a passive experience that most people don’t even notice the junk that is flashed into their heads. A couple of TV commercials aired recently illustrate the point.
The first one is for Nutella, a chocolate and hazelnut spread that is delicious on crepes or croissants. In the ad a mother and teacher (Australian, judging by the accent) praises this sugary treat. She even goes so far as to call it “energy for learning.” Now the stuff is tasty, but I wouldn’t want to face a classroom full of kids hopped up on it at 8.30 in the morning. It’s a great example of spin, but has the company no shame?
Another ad features a Singaporean auntie who used to love eating out with her friends. At least she did until denture problems made her reluctant to join them, and they stopped calling her. Fortunately, she found a new denture adhesive that works wonders! Her confidence is back, and she and her old friends are once again storming the buffets like a plague of locusts. What kinds of friends are these? Have they nothing in common other than eating? Is food the sole basis of their so-called friendship? How sad. What’s even sadder is that many Singaporeans can probably relate to her plight (and I don’t mean denture problems.)
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